David McleodAboutShop

David McLeod is an Australian artist & designer.

Creating still and moving image, David’s work is driven by a curiosity for exploring new visual territories in CG.

Often working in a tactile quality that blends familiar visual cues with abstract geometric forms, David is interested in how the tension of this relationship can challenge perception and cause an emotive response.

Through taking an experimental approach to his process, he wants to invite the unexpected and moments of surprise.

David has had the pleasure of working with a variety of clients, including: Apple, Nike, Dropbox, Toyota, Adobe, Wacom, Diesel, Calvin Klein, Omega, Mastercard, Canon, Greenpeace and Wired.

Greenpeace: Bering Sea

Agency: VIA
Creative Direction: Kevin Phillips & Steve Street
Client Strategy: Liz McLellan

The campaign which was launched in Seattle targets the seafood industry and urges protection of Alaska’s Bering Sea canyons. It calls upon major US retailers that sell Bering Sea seafood to help restore balance to this critical ocean ecosystem through online ads, billboards and posters that are on display throughout the city.

For more information on the campaign please visit beringseacanyons.org

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