Creative Direction: Kevin Phillips & Steve Street
Client Strategy: Liz McLellan
The campaign which was launched in Seattle targets the seafood industry and urges protection of Alaska’s Bering Sea canyons. It calls upon major US retailers that sell Bering Sea seafood to help restore balance to this critical ocean ecosystem through online ads, billboards and posters that are on display throughout the city.
For more information on the campaign please visit beringseacanyons.org