David McleodAboutShop

David McLeod is a multi disciplinary Illustrator and Artist. Originally from Australia, he now lives and works in New York City.

His work is driven by a curiosity for exploring visual expression through CGI. With experimentation and generative methods playing a central role in his creative process, he creates 3D environments, typographic treatments and short format films.

Clients: Nike, Toyota, Motorola, Calvin Klein, Omega, Mastercard, Canon, RGA, Grey, Bloomingdales, The Boston Globe, Variety Magazine, DDB, Droga5, Saatchi & Saatchi, M&C Saatchi, EnergyBBDO, Greenpeace and Wired.

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Greenpeace: Bering Sea

Agency: VIA
Creative Direction: Kevin Phillips & Steve Street
Client Strategy: Liz McLellan

The campaign which was launched in Seattle targets the seafood industry and urges protection of Alaska’s Bering Sea canyons. It calls upon major US retailers that sell Bering Sea seafood to help restore balance to this critical ocean ecosystem through online ads, billboards and posters that are on display throughout the city.

For more information on the campaign please visit beringseacanyons.org

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