David Mcleod+1 (917) 283-1061AboutShop

David McLeod is a multi disciplinary Illustrator and Artist. Originally from a small coastal town in Australia, he now lives and works in New York City.

His work is driven by a curiosity for exploring new methods of visual expression through CGI, with experimental materials, simulations and generative methods playing a central role in his creative process. Employing this approach David McLeod creates 3D environments, typographic treatments and short format films characterized by vibrant palettes and organic motion.

David has had the pleasure of working with a variety of Agencies, Clients and Artists including: Toyota, Motorola, Calvin Klein, Omega, Mastercard, Canon, RGA, Grey, Bloomingdales, The Boston Globe, Variety Magazine, DDB, Droga5, Saatchi & Saatchi, M&C Saatchi, EnergyBBDO, Greenpeace and Wired UK.

In 2015 he received a Certificate of Typographic Excellence from the Type Directors Club for his Amfursand series.

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L+R: Strategy + Aesthetics

L+R (Levin + Riegner) is a Brooklyn based creative agency who merge aesthetic-creativity with business-strategy in all they create. A popular metaphor for this relationship is the function of both the Left and Right brain.

L+R commissioned me to create 2 typographic images to represent this merger. The images are featured on the homepage of the L+R website where the user can interact with them, revealing either a Wireframe (business-strategy) or Glossy (aesthetic-creativity) treatment of the typography.

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