David McleodAboutShop

David McLeod is an Australian artist & designer.

Creating still and moving image, David’s work is driven by a curiosity for exploring new visual territories in CG.

He has had the pleasure of working with a variety of clients, including: Apple, Nike, Dropbox, Toyota, Adobe, Wacom, Diesel, Calvin Klein, Omega, Mastercard, Canon, Greenpeace and Wired.

L+R: Strategy + Aesthetics

L+R (Levin + Riegner) is a Brooklyn based creative agency who merge aesthetic-creativity with business-strategy in all they create. A popular metaphor for this relationship is the function of both the Left and Right brain.

L+R commissioned me to create 2 typographic images to represent this merger. The images are featured on the homepage of the L+R website where the user can interact with them, revealing either a Wireframe (business-strategy) or Glossy (aesthetic-creativity) treatment of the typography.

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