David McleodAboutShop

David McLeod is an Australian artist & designer.

Creating still and moving image, David’s work is driven by a curiosity for exploring new visual territories in CG.

Often working in a tactile quality that blends familiar visual cues with abstract geometric forms, David is interested in how the tension of this relationship can challenge perception and cause an emotive response.

Through taking an experimental approach to his process, he wants to invite the unexpected and moments of surprise.

David has had the pleasure of working with a variety of clients, including: Apple, Nike, Dropbox, Toyota, Adobe, Wacom, Diesel, Calvin Klein, Omega, Mastercard, Canon, Greenpeace and Wired.

L+R: Strategy + Aesthetics

L+R (Levin + Riegner) is a Brooklyn based creative agency who merge aesthetic-creativity with business-strategy in all they create. A popular metaphor for this relationship is the function of both the Left and Right brain.

L+R commissioned me to create 2 typographic images to represent this merger. The images are featured on the homepage of the L+R website where the user can interact with them, revealing either a Wireframe (business-strategy) or Glossy (aesthetic-creativity) treatment of the typography.

All content is copyrighted © 2019 by DAVID MCLEOD. All rights reserved.