David McleodAboutShop

David McLeod is a multi disciplinary Illustrator and Artist. Originally from Australia, he now lives and works in New York City.

His work is driven by a curiosity for exploring visual expression through CGI. With experimentation and generative methods playing a central role in his creative process, he creates 3D environments, typographic treatments and short format films.

Clients: Nike, Toyota, Motorola, Calvin Klein, Omega, Mastercard, Canon, RGA, Grey, Bloomingdales, The Boston Globe, Variety Magazine, DDB, Droga5, Saatchi & Saatchi, M&C Saatchi, EnergyBBDO, Greenpeace and Wired.

Site built by Holiday

L+R: Strategy + Aesthetics

L+R (Levin + Riegner) is a Brooklyn based creative agency who merge aesthetic-creativity with business-strategy in all they create. A popular metaphor for this relationship is the function of both the Left and Right brain.

L+R commissioned me to create 2 typographic images to represent this merger. The images are featured on the homepage of the L+R website where the user can interact with them, revealing either a Wireframe (business-strategy) or Glossy (aesthetic-creativity) treatment of the typography.

All content is copyrighted © 2018 by DAVID MCLEOD. All rights reserved.